Monday, June 11, 2012

Crytek going F2P after Crysis

Crytek has announced that Crysis 3 will be their last traditional release. This is interesting news from the developer, as a free-to-play model could easily lose a lot of the console market they sought to pick up with Crysis 2 and Far Cry 2. Free-To-Play used to be something that was normally attached to indie games and cheap MMOs, but I believe it is becoming one of the most interesting trends in gaming. With games like Ghost Recon Online, Crytek's upcoming Warface, and the highly anticipated Planetside 2, it appears that the F2P model is becoming much more attractive to big name publishers.

I believe that the new risk that publishers are taking on the F2P model may stem from an unlikely source: smartphone apps and social gaming. Of course, the F2P model means something entirely different when attached to a game like Planetside 2 for instance, but the iTunes Store and Android Market proved that success can come from a game that is free to download, but contains optional in-game purchases that the user can make. Cytek is a huge developer, and to see them going with the free-to-play model is very interesting, both for the future of the company, and for the future of their big franchises.

No comments: